Daniel Levy, Tottenham Hotspur Chairman, said: "We are delighted that Under Armour will become our new technical partner from 2012 onwards. They are an extremely ambitious brand with global aspirations, making them ideal partners for Tottenham Hotspur.”
Blah, blah, blah, the usual business jargon then. On forums and blogs, the most popular response to the news seems to be, "Who the **** are they?"
Fans generally want to see one of the big names on the kit, such as Nike or Adidas, although this season's Puma shirt is the best I've seen in years. In general, the club will go for the best deal financially but what we really want to know is what the shirts will look like?
The worry with having an Stateside firm make our kits is that we'll be watching our boys in American football shirts, basketball vests, Budweiser T-shirts or dressed as hot dogs.
Well, Under Armour make this season's kits for Greek side Aris Thessalonika (left) and German side Hannover 96. Obviously it's still two years off, so the current template isn't much of an indication but you'll be very pleased to see that they do at least look like football shirts.
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